Google Ads Setup & Management for play schools
Search ads that show when someone in your city Googles what you sell, with call and WhatsApp tracking so you know what worked. Built for play schools in India, where the leak we see most is parents asking for admission process and fees.
What is included in the setup
- Keyword research for your city
- Campaign and ad group build
- Call and WhatsApp conversion tracking
- Monthly optimisation and report
What you need before the call
- The accounts the setup connects to (WhatsApp, Google or Meta)
- Your services, prices, timings and address
- Who receives alerts and reports
- Approval for the content the setup will send in your name
A sample conversation for play schools
Customer: Hi, I saw your ad for play school admissions. What's the fee for the toddler batch and do you have transport? Bot: Hi! Our toddler batch (1.5–3 years) is ₹X,XXX/month including activities. We do have transport for nearby areas — can you share your locality so I can confirm the route and timing?
Illustrative exchange from our guide for play schools; the live setup answers from your own knowledge card.
A typical week, before and after
| Situation | Before | After |
|---|---|---|
| Parent Googles "play school near me" at 8 PM | Sees competitor ads, never finds you | Your ad appears with fee range and "Book a Visit" |
| Front desk misses a call during pickup rush | Enquiry lost, no follow-up possible | Missed call auto-logged with the keyword that triggered it |
| Owner asks "which ad brought us admissions this month?" | No idea — budget spent blindly | Report shows exact keywords and calls generated |
| New locality opens up nearby (society, apartment complex) | No way to target that specific area | Locality-level targeting added within days |
| February admission rush begins | Same flat budget as monsoon months | Budget pacing increased ahead of peak season |
| Parent compares 3 schools before deciding | You're invisible in that comparison moment | You show up in the exact search they're using to compare |
How it goes
Message us
Business type, city, what is leaking. We reply within a business day with slots.
20-minute call
We fill the knowledge card for your play school. Setup fee is paid before the build starts.
Live within 48 hours
Once your platform access and Meta verification are complete (verification typically takes 3 to 10 business days). We test with you on a sandbox first.
Care plan
Monitoring, fixes, updates, reports. Cancel from any next billing date.
Guides for play schools
Same setup, other education business types
Tell us your business and the problem to fix first.
One WhatsApp message. We reply within a business day with the setup that fits, its fees, and call slots.