Google Ads Setup & Management for academies
Search ads that show when someone in your city Googles what you sell, with call and WhatsApp tracking so you know what worked. Built for academies in India, where the leak we see most is trial class booking chaos.
What is included in the setup
- Keyword research for your city
- Campaign and ad group build
- Call and WhatsApp conversion tracking
- Monthly optimisation and report
What you need before the call
- The accounts the setup connects to (WhatsApp, Google or Meta)
- Your services, prices, timings and address
- Who receives alerts and reports
- Approval for the content the setup will send in your name
A sample conversation for academies
Customer: Do you have any trial class this weekend for a 6-year-old, evening batch preferred? Bot: Yes — we have a trial slot for the 6-8 age group this Saturday at 5:30 PM for kathak, and 6:00 PM for vocal music. Which one would you like to try?
Illustrative exchange from our guide for academies; the live setup answers from your own knowledge card.
A typical week, before and after
| Situation | Before | After |
|---|---|---|
| Evening enquiry rush (6-8 PM) | Calls go to voicemail while staff handles walk-ins | WhatsApp auto-routes enquiry, front desk follows up with context already logged |
| Parent compares 3 academies same evening | You lose the ones who don't get a same-hour reply | Tracked WhatsApp link responds fast enough to stay in the comparison |
| Admission season (April-June) spike | Front desk overwhelmed, enquiries written on paper slips and lost | Call tracking shows exact volume per keyword, staff prioritises based on data |
| "Which class is this enquiry for?" confusion | Staff have to call back and ask again | Ad group (vocal/dance/instrumental) tells you the interest before you even answer |
| Slow month (August, post-monsoon lull) | Ad spend stays flat, wasting budget on low-search months | Budget pulled back automatically, saved for next admission cycle |
| Owner asks "what's actually working?" | No clear answer beyond gut feeling | Monthly report shows cost per enquiry by keyword and batch type |
How it goes
Message us
Business type, city, what is leaking. We reply within a business day with slots.
20-minute call
We fill the knowledge card for your music & dance academy. Setup fee is paid before the build starts.
Live within 48 hours
Once your platform access and Meta verification are complete (verification typically takes 3 to 10 business days). We test with you on a sandbox first.
Care plan
Monitoring, fixes, updates, reports. Cancel from any next billing date.
Guides for academies
Same setup, other education business types
Tell us your business and the problem to fix first.
One WhatsApp message. We reply within a business day with the setup that fits, its fees, and call slots.