Google Ads Setup & Management for schools
Search ads that show when someone in your city Googles what you sell, with call and WhatsApp tracking so you know what worked. Built for schools in India, where the leak we see most is admission enquiries and fee reminders.
What is included in the setup
- Keyword research for your city
- Campaign and ad group build
- Call and WhatsApp conversion tracking
- Monthly optimisation and report
What you need before the call
- The accounts the setup connects to (WhatsApp, Google or Meta)
- Your services, prices, timings and address
- Who receives alerts and reports
- Approval for the content the setup will send in your name
A sample conversation for schools
Customer: Hi, I saw your ad. Is there still admission open for LKG this year? Bot: Yes, LKG admissions are open. Could I have your child's date of birth and your locality so I can check seat availability and share the fee structure on WhatsApp?
Illustrative exchange from our guide for schools; the live setup answers from your own knowledge card.
A typical week, before and after
| Situation | Before | After |
|---|---|---|
| Parent searches "CBSE school admission [city]" on phone | Sees ad, clicks to website, fills form or leaves | Sees call-only ad, taps to call directly, front office picks up |
| Front office busy with a walk-in parent | Enquiry call rings out, no missed-call log | Missed call is logged and tagged as "from ad", staff can call back same day |
| Admissions coordinator asks "how many enquiries this week from ads?" | No one knows — calls and website leads aren't separated | Report shows exact count of ad-sourced calls vs walk-ins |
| Weekend enquiry (school office closed Saturday afternoon) | Call goes unanswered, parent moves to next school on their list | WhatsApp click-to-chat lets parent send a message even when phones aren't picked up |
| Budget spent on someone searching "CBSE syllabus 2026" | Ad shows, click wasted, no admission intent | Negative keywords exclude this, budget stays on admission searches |
| Fee reminder season overlaps with new admission enquiries | Front office confuses existing parent fee calls with new admission calls | Tracking number is separate from the school's main line, so ad calls are distinguishable at a glance |
How it goes
Message us
Business type, city, what is leaking. We reply within a business day with slots.
20-minute call
We fill the knowledge card for your cbse school. Setup fee is paid before the build starts.
Live within 48 hours
Once your platform access and Meta verification are complete (verification typically takes 3 to 10 business days). We test with you on a sandbox first.
Care plan
Monitoring, fixes, updates, reports. Cancel from any next billing date.
Guides for schools
Same setup, other education business types
Tell us your business and the problem to fix first.
One WhatsApp message. We reply within a business day with the setup that fits, its fees, and call slots.