Google Ads Setup & Management for computer institutes
Search ads that show when someone in your city Googles what you sell, with call and WhatsApp tracking so you know what worked. Built for computer institutes in India, where the leak we see most is course comparison questions.
What is included in the setup
- Keyword research for your city
- Campaign and ad group build
- Call and WhatsApp conversion tracking
- Monthly optimisation and report
What you need before the call
- The accounts the setup connects to (WhatsApp, Google or Meta)
- Your services, prices, timings and address
- Who receives alerts and reports
- Approval for the content the setup will send in your name
A sample conversation for computer institutes
Customer: Hi, I saw your ad for the Tally course. What is the total fee including GST module and is there an EMI option? Bot: Hi! Our Tally + GST batch is ₹X for 3 months, and yes, EMI in 2 installments is available. Would you like the next batch start date — we have morning and evening slots?
Illustrative exchange from our guide for computer institutes; the live setup answers from your own knowledge card.
A typical week, before and after
| Situation | Before | After |
|---|---|---|
| Enquiry call at 2 PM missed | Number saved nowhere, lead lost | Call logged against the exact keyword/ad, counsellor calls back with course context ready |
| Facebook boost during admission week | ₹6,000 spent, likes and shares, unclear walk-in link | Google budget spent only on people actively searching course names in your city |
| "Free computer course" searches eating budget | No visibility into wasted clicks | Blocked via negative keywords before spend happens |
| Parent comparing 3 institutes online | Your institute doesn't show up unless they know your name | Ad appears when they search "computer institute near [locality]" |
| Slow month, owner unsure why | No data, blames "market slow" | Report shows keyword-level dip, e.g., typing-test searches falling post exam season |
| New batch launching (e.g., new AI/Excel course) | Word-of-mouth only, slow fill | New ad group created quickly around that course's specific search terms |
How it goes
Message us
Business type, city, what is leaking. We reply within a business day with slots.
20-minute call
We fill the knowledge card for your computer training institute. Setup fee is paid before the build starts.
Live within 48 hours
Once your platform access and Meta verification are complete (verification typically takes 3 to 10 business days). We test with you on a sandbox first.
Care plan
Monitoring, fixes, updates, reports. Cancel from any next billing date.
Guides for computer institutes
Same setup, other education business types
Tell us your business and the problem to fix first.
One WhatsApp message. We reply within a business day with the setup that fits, its fees, and call slots.