WhatsApp Lead Follow-Up Sequence for builders

What is included in the setup

• 5-step follow-up sequence written for your business
• Lead capture from forms, ads and WhatsApp
• Reply detection stops the sequence
• Weekly conversion report

What you need before the call

• The accounts the setup connects to (WhatsApp, Google or Meta)
• Your services, prices, timings and address
• Who receives alerts and reports
• Approval for the content the setup will send in your name

A normal day at a builder & developer with this setup

1. A site visit enquiry comes in from a Facebook or Instagram ad, the project landing page form, or a walk-in sending 'Hi' on WhatsApp - lead capture logs the name, phone number, and project of interest (2BHK, 3BHK, villa plot)
2. Within 2-3 minutes step 1 goes out: brochure PDF, starting price, and possession date, asking if the customer wants a site visit this week or next
3. The moment the customer replies with a date or a question, reply detection stops the sequence and hands the chat to the front desk or sales executive for a manual conversation
4. If there is no reply by evening, step 2 sends the price list by unit type and floor plan next morning - price list confusion is the most common reason enquiries go cold
5. By day 3, if still silent, step 3 offers a site visit slot for the coming weekend with the site address and a Google Maps pin, since Saturday-Sunday mornings are peak visit hours
6. Day 5 and day 7 steps send the RERA registration number, any current offer, and a direct call-back request routed to the site executive's mobile number
7. Every Monday morning the sales manager gets a WhatsApp conversion report showing enquiries received, site visits booked, and leads still cold from last week

Rules and platform limits it works within

WhatsApp Business policy blocks free-form marketing messages once 24 hours pass since the customer's last reply - the sequence switches to approved template messages after that window so follow-ups keep going without the number getting flagged or banned.

DPDP Act 2023 applies because phone numbers and enquiry details are personal data - the setup stores only what is needed for follow-up and does not share lead lists with any third party.

RERA applies to project advertising and disclosures - the setup includes your RERA registration number in scheduled messages where you provide it, but does not decide what claims, prices, or possession dates go into your brochure. That stays your call and should match your RERA filing.

What the leak costs: a worked illustration

Illustration only. Assume a mid-size site gets 6 missed or delayed enquiries a day because the front desk is busy with walk-ins or site visits. If even 1 in 6 of those would have converted to a booking worth Rs 50,000 in brokerage or margin, that is one lost booking roughly every 6 days, or about 5 lost bookings a month.

The setup fee is Rs 10,000 one-time and the care plan is Rs 2,000 a month. Even recovering one extra site visit conversion in the first month covers the setup cost several times over. This is a rough illustration to size the problem, not a guaranteed outcome - your actual enquiry volume and conversion rate will differ.

Questions builder & developer owners ask

Our site executives already call back leads - why do we need a WhatsApp sequence too?

Calls work when someone is free to make them. Between site visits and walk-ins, callbacks slip by hours or days. The WhatsApp sequence sends the brochure and price list immediately, so the lead has information in hand even before your team calls - it does not replace the call, it buys you time.

What happens if two of my projects run different price lists and offers?

The 5-step sequence is written per project during setup, so each project's brochure, price list, and RERA number are separate. When a lead enquires about a specific project, they only get that project's content, not a mixed-up one.

Can this send messages to leads who haven't messaged us first on WhatsApp?

Only within WhatsApp Business policy limits. Leads from your own forms or ad clicks who message you first can receive template-based follow-ups after 24 hours. We do not run cold outreach to numbers that have never contacted you - that risks your WhatsApp number getting banned.