Google Ads Setup & Management for salons
Search ads that show when someone in your city Googles what you sell, with call and WhatsApp tracking so you know what worked. Built for salons in India, where the leak we see most is walk-in vs booking confusion.
What is included in the setup
- Keyword research for your city
- Campaign and ad group build
- Call and WhatsApp conversion tracking
- Monthly optimisation and report
What you need before the call
- The accounts the setup connects to (WhatsApp, Google or Meta)
- Your services, prices, timings and address
- Who receives alerts and reports
- Approval for the content the setup will send in your name
A sample conversation for salons
Customer: Hi, I saw your ad. Do you do keratin treatment for damaged hair? Bot: Yes, we do keratin and smoothening both — recommend a consultation first since damage level affects the price. Can I book you a slot this week?
Illustrative exchange from our guide for salons; the live setup answers from your own knowledge card.
A typical week, before and after
| Situation | Before | After |
|---|---|---|
| Monday morning enquiry rush | Front desk juggles calls and walk-ins, some calls missed, no record of source | Tracked number shows exactly how many Monday calls came from ads vs. word of mouth |
| Bridal season (Nov-Feb) price enquiries | Staff quote over phone from memory, inconsistent, no follow-up | Ad copy pre-filters serious enquiries by mentioning starting price range, fewer time-wasting calls |
| Slow Tuesday-Wednesday | Ad budget spent flat across the week regardless of demand | Budget can be weighted toward days you actually get enquiries |
| New service launch (e.g., hair botox) | Relies on Instagram story views, hard to know if anyone searched for it on Google | Dedicated ad group shows real search demand within days |
| Staff on leave / chhutti | Enquiries still come in but nobody available to explain new service properly | Call tracking shows which calls went unanswered so you know the actual missed-enquiry cost |
| Month-end review | Owner guesses which platform "worked" based on gut feeling | Report shows calls-per-keyword, so budget shifts toward what's proven |
How it goes
Message us
Business type, city, what is leaking. We reply within a business day with slots.
20-minute call
We fill the knowledge card for your salon. Setup fee is paid before the build starts.
Live within 48 hours
Once your platform access and Meta verification are complete (verification typically takes 3 to 10 business days). We test with you on a sandbox first.
Care plan
Monitoring, fixes, updates, reports. Cancel from any next billing date.
Guides for salons
Same setup, other fitness & beauty business types
Tell us your business and the problem to fix first.
One WhatsApp message. We reply within a business day with the setup that fits, its fees, and call slots.