Google Ads Setup & Management for diagnostic labs
Search ads that show when someone in your city Googles what you sell, with call and WhatsApp tracking so you know what worked. Built for diagnostic labs in India, where the leak we see most is report-ready and home-collection queries.
What is included in the setup
- Keyword research for your city
- Campaign and ad group build
- Call and WhatsApp conversion tracking
- Monthly optimisation and report
What you need before the call
- The accounts the setup connects to (WhatsApp, Google or Meta)
- Your services, prices, timings and address
- Who receives alerts and reports
- Approval for the content the setup will send in your name
A sample conversation for diagnostic labs
Customer: Hi, do you do home collection for thyroid test in Chandrasekharpur? Bot: Yes, we do home collection in Chandrasekharpur. Thyroid profile costs ₹XXX and a technician can visit tomorrow morning. Would you like to book now or share your address first?
Illustrative exchange from our guide for diagnostic labs; the live setup answers from your own knowledge card.
A typical week, before and after
| Situation | Before | After |
|---|---|---|
| Someone Googles "blood test home collection near me" | Lab doesn't appear in search results at all, or appears below three competitors | Lab's ad appears at the top for that exact search in your city |
| Evening enquiry after front desk closes | WhatsApp message sits unanswered till next morning | Call/WhatsApp click is tracked and flagged so staff can prioritise the callback |
| Owner asks "where are our bookings coming from" | No clear answer — mix of walk-ins, old customers, word of mouth | Monthly report shows exact calls and WhatsApp chats per keyword |
| Ad budget spent on broad "diagnostic lab" keyword | Clicks from people just researching, not ready to book | Budget shifted toward test-specific and home-collection keywords that convert |
| Health camp season (Jan-Feb) surge | Front desk overwhelmed, ad spend unchanged, missed calls | Campaign budget increased ahead of season based on last year's pattern |
| Competitor launches a discounted package nearby | No visibility into whether it's affecting your enquiries | Cost per enquiry tracked monthly, so a dip is caught early, not three months later |
How it goes
Message us
Business type, city, what is leaking. We reply within a business day with slots.
20-minute call
We fill the knowledge card for your diagnostic lab. Setup fee is paid before the build starts.
Live within 48 hours
Once your platform access and Meta verification are complete (verification typically takes 3 to 10 business days). We test with you on a sandbox first.
Care plan
Monitoring, fixes, updates, reports. Cancel from any next billing date.
Guides for diagnostic labs
Same setup, other clinics & health business types
Tell us your business and the problem to fix first.
One WhatsApp message. We reply within a business day with the setup that fits, its fees, and call slots.